Monthly Archives: December 2014

Billion dollar startups – investor criteria for your big idea .

It has been suggested that the chances of building a billion dollar business is millions to one ..This probably explains  why so few try .  Could this mean there is a gap in the market ?One thing is certain If you dont start you can’t finish ! So lets set some fundamentals in attempting the  ” impossible ”

To build a billion dollar startup you need at some point miilions …Most startups will never get funding because they do not understand how to approach investors and what they need to offer   : preparation is needed to give your idea sufficient value investors  need to stand any chance of their funding the project.

Three important elements are  : —–

1.Unique idea ; some innovation ; a new market or a real need .                                                         2. Scope reach ..                                                                                                                                          3 . Value in helping solve  a problem.

The mistake many entrepreneurs make is trying to get funding from a wide variety of  investment houses; it rarely works .. Investors are inundated with business proposals ; it is a shear impossibliity for all these business ideas to be viewed  .This  is their  biggest problem  – how to select an idea which will be commercially successful  , this from words on paper   -with many  executive summaries never read .

A large number of ideas are selected by introduction   – from business contacts or partners .However you can greatly increase your chances by  creative   preparation    ….                            All entrepreneurs who want to reduce their time chasing funds must learn how to court an investor and in some way make the idea so attractive he will invite you to pitch your idea to him .

To get investors attention requires an understanding of human nature  : for example finding the funding  criteria &  or  personal interests of your targeted investor first  will enable you to make a short list  matching  your  project  catergory  Ie The type of industry the investor is experienced in & is seeking ideas in that area .                                                                                 It is amazing how many entrepreneurs do not do this fundamental research & waste immense amounts of time .

Lets  consider why  ” Google”was such a success  …

Timing ; Coming in as internet traffic exploded in the 1990’s with majority of surfers seeking information .                                                                                                                                                It gave a better search result than its competitors                                                                                      Investors thought they could monetize the immense traffic it was geting- they were right !    Other factors contributed to its success ..the founders Brin & Page had the right skills &  background ; plus they  met and started the project at Stanford University ..The inhouse students gave free testing & viral marketing  ..

Although it had not made a cent received  $ 25  million  from Kleiner Perkins and Sequoia Capital, but note this was after a number of years building the search engine .                                              It is interesting that both “Google ”  ; ” Ebay ” ; ” Facebook ” ;  “Youtube “; and other s having a billion dollar value tend to have a  similar business model ie ..They meet a basic need in some area  :  ” Google ”  Information :  ” Youtube ”  people expressing themselves  by video : ” Facebook ” Social connection  etc ;   It is not a coincidence that the content is supplied free by the customer  . this enables rapid growth if the platform supplies their needs .

The lesson from this is to build a billion dollar business you must have a clear vision  that  will give the result you want , the business model needs to allow for growth on a massive scale  Above all it must serve a basic human need , the other big problem vital to success  finding brilliant founders early in the projects conception  ..                                                                 The above criteria helps us see that to build a billion dollar business  needs certain factors to come together at a special time  is not impossible  – only nearly  so  !

What is  your  billion dollar  idea  ? Do you see a gap in the market ?


Yobrain : Feeder to entrepreneurs ; investors ; students ;  companies open to intellectual collaboration .

Some of the ideas on   may give you a starting point  .. do read the ” User Guide ” . Then test your idea   ..   its free .

. Enhance your creativity .









Creative coffee cafe’ – what successful ones will be doing within five years

Costa Coffee 1

It is not a coincidence that  Vincent Van Gogh  changed his palette from a Rembrant like colour theme of  browns  ( View his painting   “The potatoe eaters  ”  )– To one of rainbow colours …. The discussions he had with Monet  : Gauguin ; Cezanne and others of the Impressionist school help him become the painter who fully realised his dream  ” That even the lowest worker  would have his pictures in their homes  .This  came  true via colour printing …

Where was Vincent  when his mind was changed ?  Drinking ! Coffee or absinthe  ….A feature of Paris in the late 19th C.    The gathering of artists of all genre  in coffee houses


It is a fact that the origins of some of the most successful companies in the world including “Google “;  “Ebay ”  ;  “Youtube ”  etc   Originated in a relative small area  …Silicon valley entrepreneurs  and coffee houses  are a potent  amalgam ..Why ?

Much recent research on how the brain is structured and how it manifests ideas is helping us answer this question .. Essentially the brain works holistically  …Hence the folly of drawing conclusions  about creativity from the neuroscientists slicing the brain up or counting neurons …They will NOT find what they are looking for !

Where can you find creative ideas  ?. Ideally in the midst of  people with ideas who freely discuss them in a relaxed situation  ; who are aware of world trends  & are willing to fail moving forward  … Add to the mix local business angels  … You have the start of a mini Silicon valley  .

Starbucks Coffee

The  faculty of the brain ; the mind .. is far more important  in terms of commercial creativity  … Past idea generating methods such as brain storming are counter productive .. The brain tends to close down before  it produces .  “.The big idea “..Hence the stories  throughout  history of inventors finding the solution to problems by accident ; in the bath or shower ;  when going for a walk  or best of all by sleep ! .  .The expression “Sleep on it  ”  Works  because if the conscious mind is fed ideas and possible solutions  the subconscious mind is   DESIGNED to mull over , dream on it  ; select ; process  , and solve the problem  … There is now an immense library supporting this fact   …Generally conclusions are not drawn because no one knows what the mind is :  but we do know now how to use it in the field of creativity .

So ” Starbucks ; Nero ; Costa  Are you ready ?  Silicon valley is the model for the cafe’ culture ; so bring the valley to your Cafe’  Set up a corner of the cafe ‘ Call it ; “Creative coffee  ” Have a screen to stream  in & show videos  ..Include Internet access  ..Have events to encourage  local business  owners   to pop in ,

If you keep on doing the same thing you will get the same results ..

How  about it   you owners of  Creative coffee cafes   ?  Is your mind creative ?


Another crazy idea from            Designed to enhance your creativity

by testing ideas  ….           Idea feeder to  – entrepreneurs ; investors ;companies ; education .




” Thank you ,thank you, thank you – for your comments ” !

One of the most frustrating aspects of the internet is trying to contact people who you think are ideal to do business with ; or  communicate an idea or thank them ;  then not getting a response .. ” Did they receive my message ? ”  We might be thinking  .  “Why dont they answer ? ”

We  dont want this to happen to our visitors  ; thus this more open response  on this blog by us  to keep you informed  &  at least acknowledge your comments , it is true we all desire a personal response but when businesses reach a certain size it is not realistic to expect this .  There are exceptions  but these are rare  .

Often its simply the inability to answer all emails or comments  by ” Big hat teams ” ( Or  big head teams   )  Recently we have had some very encouraging comments on the blog  ; considering we are not due to launch this startup until June 2015 ..  they are very helpful to us  ; it suggests there are visitors who want the type of content we are offering  —  Original creative ideas which can be applied to your business ..Plus the idea that  – Ideas beget ideas .  Do read the ” User guide  ” To understand ; ”  Parallel leverage . ”

Back to the main point ;  a public  THANK YOU  to all you who commented ..we will keep you informed of the progress of Yobrain,com       PART   3  Of  the story next month  …A few snips –  we have registered   and are considering a Hindi version .. .we have made  a video  to present  on a crowd funding site …

Our aim is to keep the search facility & business ideas FREE  forever  …  &  offer  free information so low income families are given the opportunity to understand how they can use the internet  to enhance their lives … This is   STAGE  1 the base .    But there are three more stages to come after launch .

If you have suggestions to improve .. or questions do comment  BELOW . If we use your ideas we will tell you !

Do test your idea   its free          Enhance your creativity

500 million under 25 – startup – india .com

   Hello  Raj Kapoor. I have a question  ? Can you produce a movie about the frustrated dreams of many of the young in India  ? Of some one who became successful starting with just an idea he got in a  scrap yard ..An idea from rubbish  !


      STARTUP  -INDIA     the latest movie from     R K .

      Sing  was at his lowest : his home consisted of plastic sheets over the top of a scrap car , situated in a huge area of discarded materials & machines  of all kinds , he last ate a day ago -a curry dish ..left over from a restaurant meal found in a rubbish bag  ..

It should not be like this ; Sing thought to himself .I got my degree i am bright ,good looking, got all my teeth – It cant get any worse  .? Then it  did !    It poured down ..rain .rain rain  ..Wet through Sings thoughts turned to the last time he was warm & dry in his mothers home   ,  just a few  weeks before she died & he became homeless  .Only months before he thought everything would be fine ..His mother had been so proud of him getting good qualifications …

He then had his big  idea  that would change his life & the lives of many others ..There are thousands in this City like me  ( he thought ) without a home ,including many on some of the largest rubbish tips in the world .  Its so obvious  ..I will  ……….


Enhance your creativity    ;   test your ideas  now its free !  Read :   ” User guide  ”  first

     Feeder to entrepreneurs ;   investors ;  graduates  ; open innovation .



Business Idea for Taj Hotel

 It is a known fact that many guests steal from hotels , being wealthy is no barrier to taking things such as towels & bathrobes …This has some advantages as the crest of the hotel is on the items and acts as advertising for the hotel  ….An alternative would be to give customers something on their departure to encourage them to return and advertise the hotel in the process  ; This gift offer would be stated on their room welcome pack , the condition being they don’t steal any of the Hotel items .

The gift could be …a piece of a model of the hotel visit  the guest would be given piece two  , each visit further pieces  … ( provided nothing was taken on the first visit  )

The final piece would complete a kasket for jewels  … The cost recovered by the reduction in stealing .The incentive being a collecters item only available to Hotel  Taj   patrons .


The facilities of doctors should be available in hotels for customers if anyone suddenly injured and suffered. So that customer shouldn’t face any problem in the hotel. And Hotel has to make tie up with head of taxi firm. By those taxis firm members leave the visitors to hotel and hotel will get more profit and publicity as well. Hotel should send their taxi to receive visitors from railway station, airport.

Hotel can get profit by providing all these facilities to the customers and visitors because it will attract the costumers towards the hotel.

Yobrain Feeder to ; Entrepreneurs ; graduates ; investors ;  open innovation companies .

Test your business idea  -it’s free  !

mobiles branded : ” Startup-India “

 Micromax has competition with Nokia and Samsung. I have an idea to increase its market share  … There are  millions of poor in India , plus many millions who find it difficult to gain employment   (  500 million under 25   )

For the first time in history anyone can input their ideas to a world market , If a mobile device was produced very cheaply so those millions could sell their ideas to companies needing innovation   (  there is a world trend to Intellectual collaboration – ) It would produce a new market from the low income  families  who would have an opportunity for income generation never before possible .  They simply need to know what they dont know .

Google ; Proctor & Gamble ; Reckitts   have open door  to new ideas   Many organisations are increasing their Research departments ..Its Innovate or die !

The mobile would have  normal  talk facilities but  a unique pass to Free internet education & free test of their ideas  ..on a platform related to the movie  ” Startup- India  “


They could  open  service centers   ( solar powered  )   In small villages,  a mini branch in any mobile shop where customers can get repairing service or purchase their micromax mobile phones. They should attach a list of centers in all mobiles by which customer can easily find the service center near him.


        Another  business idea from


Shoes for children’s protection – Lotto

Every mother wishes to keep her child safe   …Lotto can lead in this area by producing a range of play shoes customised with  provision to fit a  tracker  … Age range  2   ——   12 .

On  top of the shoe  there would be a small rectangular area to slide a piece of leather ; this would be the customised addition  on which could be added names  EG  ”  Elizebeth “Or the name of your child ..Imbedded in this  key piece would be a tracker  with which the mother could know  where her child was  if it had disappeared .: for whatever reason  .


 Intellectual property of Humbird uk   …..Contact us if you wish to use the idea  ; or better still  enter your idea for testing  …

Feeder to    :  –     entrepreneurs ; graduates ; open innovation companies .

                                                                                  Another  creative idea    from


Beauty is only skin deep – but what a skin !

 Every person has a different skin. The company has to make a survey and find out all the types of skin and then made the product like different product for dry and oily skin. So the company needs to provide products like cream, Body lotion, moisturizers, night cream, etc. Human skin also is very gentle; So every person is very possessive  about their skin.


Income Group:   The Company should also have to make Good Quality Product for different income groups. Three groups are divided on the basis of income.

  1. Lower Income group
  2. Middle Income Group
  3. Higher Income group

As everyone knows that there is 60% public in India comes in Middle level. But Lakme famous for his high cost product. If this company make product to consider the pocket of the customer. The company has to make low price products lower group, higher price for the higher income group. In this way it can become famous among the all the category of customer and can get a higher percentage of profit of the market.

Age: Beauty Products make crazy to all Age Group of Female. But it proves harmful to use a same kind of product for every age group. The company should have to provide products according to age group like below 18, 18-25, above 25. Age group should be mentioned on the packing.

Gender: Usually Cosmetic Products are named as a Beauty Products, it shows that it’s only for Female.  Now, Mens are also very possessive to take their Personality. They also not far to use cosmetic Products. They like different kinds of products to make handsome themselves. So Lakme should differentiate their products according to Gender.

Season: Lakme has to make different products for different season. Like Winter Season Products and Summer Season Products.


Business ideas ..testing platform  ;  global trends    Down load ” User guide ”  Now

Feeder to  :- Graduates  ; investors ; entrepreneurs ; open innovation companies .



How to contact the big cheese .

In general it is virtually impossible to approach direct the person you want to engage with, there are simply too many startups wanting their attention at any one time. There is always some one in between "filtering" The business proposals.
 One alternative is to make known your proposal in the public realm with the possibility some one will bring it to the attention of the person you wish to meet. Keep in mind the "law of six degrees" ie; all of us can be linked to all the people on the planet by six human links.
 Thus instead of one or two your idea could be viewed by many even thousands. Let us try the strategy on .....

 FIRST QUESTION.. to SIR RICHARD BRANSON... ."Sir, You are the architypical member of the ..boomer ..generation;why don't you start a virgin card silver fox club? Many elderlies do not get the special service they require from many companies so having a club catering just for them would be in great demand ? Draft site 
SECOND QUESTION.. You have the resources to offer very cheap simple cell phones to the poor ..This gives them access to world markets and the ability to sell their intellectual assets. Example is the mobile system which enables the poor to give information on language in return for payment into their online bank account. The information could be on growing sustainable crops; scarce water management;and other information on living on the edge..the poor are the world experts. The only way poverty can be quickly reduced is by the poor controlling ALL the money they make .
 THIRD QUESTION .... Why don't you include a section in your magazine for startups who used virgin credit to kick start thier business .eg I am using the £3,000 i gained by credit transfer to help build a team to launch my enterprise These need not be success stories but how individuals made their idea viable.
 FOURTH QUESTION..... Why dont you have a competition with the winner getting a million dollar website ? Call it "www.million dollar " The website would be valued ( say at $2,000 at the start )A window would show this figure increase over the time of the competition until the million valuation figure was reached. The content built up by virgin customers posting business ideas . The winner would be the one with the highest ranking when the posting stopped as the million valuation figure was reached. This would be an excellent way to brand virgin to a special selected market Asian students ..or the poor ... (see above idea on cell phones for the poor
 FIFTH QUESTION… Why don’t you use a global voting platform to get instant customer feedback? The technology exists and gives an objective valuation as the companies name can be blanked out.
 SIXTH QUESTION…Why don’t you use this technology see ;and apply to a virgin game show ,which simply requires customers posting a business idea to virgin capital venture… The advantage over the usual application protocol ..each idea is being voted upon from a global market and gives a progressive objective validation over one ---month or more… Plus it gives opportunity to millions ,including the poor, who normally cannot connect with venture companies… Among the world’s poor will be brilliant ideas currently “ lost “to humanity… The game show could be called “ BEAT THE INVESTORS “ The incentive to post could be a prize or some discount from “virgin money “
 SEVENTH QUESTION….. Why don’t you make a movie called “STARTUP “( which after a pilot ) Could star “Twiggy “ and Kevin Spacey .It would be a drama comedy ..The script is owned by Jasmin Jena….It’s the story of how a bored city guy dreams of launching his internet business with only his girl friend keeping faith with his efforts to get backing. The commercial success of the movie is increased by the ..backend product…which is sold via the token on ticket sales initially. Part of the cast could be from virgin customers ……
 EIGHTH QUESTION.. ……………Why don’t you build and fly the silver disc design of George cayley ( original disc in the Science museum ) The 24 x18 foot machine is the watershed between the “ tower jumpers “ and modern aircraft. It would make an excellent promotional compliment to the launch of your space project.. THE FIRST AND THE LAST ... ......... ---------------------------------------------------- 

The above ideas can only be used with written permission from ( except Sir Richard ! )

 View more creative ideas on   Enhance your creativity  

  Test YOUR idea -Read   " User Guide" first